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Retention & Lifecycle Marketing Expert ❖ Stevie® Award Marketer of the Year ❖ Speaker ❖ Competitive Cyclist
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From Click to Conversion: The Art of Abandoned Cart Emails
Mastering the art of abandoned cart email programs is pivotal for converting website visitors into loyal customers. However, the...
mirelacialai
Nov 2, 20232 min read


To CRM or not to CRM?
In today's highly competitive business environment, customer loyalty is a valuable asset, making CRM a crucial necessity rather than an opti
mirelacialai
Jun 29, 20234 min read


Unleash the Full Potential of Your Email Marketing with AI-Powered Strategies
As the transformative power of AI revolutionizes industries, it's time to explore how we can take email marketing to new heights!
mirelacialai
May 17, 20232 min read


Key things to know about 2023's new privacy landscape
This year, new privacy laws will become effective in 5 states, defining the US privacy landscape in the absence of a federal privacy law....
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Feb 2, 20233 min read


The 5 key lessons I learned from cycling on how to be a better leader
Being an effective leader presents endless new challenges, especially in today's fast-changing environment.
mirelacialai
Nov 6, 20225 min read


Mobile marketing post-IDFA era, time to fix the leaky bucket
It’s a know fact that it's a lot cheaper to retain customers, than acquire new ones. So where do we start?
mirelacialai
Jul 28, 20204 min read


Digitally ready and agile, in times of crisis and beyond
The coronavirus crisis created a world in which agile ways of working and digital strategy are a prerequisite.
mirelacialai
Jun 12, 20203 min read


The power of "Oops!"
Did you ever send out an email campaign and later realize it had the wrong link? Here's what to do if that happens.
mirelacialai
Jun 3, 20203 min read


Gamification in the most unexpected places
How Zinio increased user retention by leveraging virtual rewards
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May 24, 20203 min read


Best marketing advice I've ever received
Starting a new project? Here's the first thing you should do.
mirelacialai
May 23, 20201 min read


How to get users to opt in for push notifications
The right time, and the right message to ask users to opt-in.
mirelacialai
May 23, 20203 min read


The 5 best things to do before you redesign your app
The biggest fails in app redesign and what you can learn from them.
mirelacialai
May 23, 20203 min read
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