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Retention & Lifecycle Marketing Expert ❖ Stevie® Award Marketer of the Year ❖ Speaker ❖ Competitive Cyclist
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To CRM or not to CRM?
In today's highly competitive business environment, customer loyalty is a valuable asset, making CRM a crucial necessity rather than an opti
mirelacialai
Jun 29, 20234 min read
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Mobile marketing post-IDFA era, time to fix the leaky bucket
It’s a know fact that it's a lot cheaper to retain customers, than acquire new ones. So where do we start?
mirelacialai
Jul 28, 20204 min read
97 views
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Digitally ready and agile, in times of crisis and beyond
The coronavirus crisis created a world in which agile ways of working and digital strategy are a prerequisite.
mirelacialai
Jun 12, 20203 min read
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The power of "Oops!"
Did you ever send out an email campaign and later realize it had the wrong link? Here's what to do if that happens.
mirelacialai
Jun 3, 20203 min read
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Best marketing advice I've ever received
Starting a new project? Here's the first thing you should do.
mirelacialai
May 23, 20201 min read
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