Retention & Lifecycle Marketing Expert ❖ Stevie® Award Marketer of the Year ❖ Speaker ❖ Competitive Cyclist
Projects Library
Welcome to my library!
I believe that access to information is crucial for personal and professional growth, which is why I am delighted to offer you a collection of free resources and white papers. Take a moment to explore and discover all the valuable resources that are available to you.
I'm excited to share a project framework that I recently developed for a client. Our project was highly successful in boosting user engagement and retention, and hopefully, the framework can be valuable for others in their endeavors.
We achieved remarkable results by delivering personalized marketing campaigns across multiple channels, which led to a 25% increase in new user engagement and a 15% decrease in churn rates among the at-risk segment. DOWNLOAD HERE
Gain access to a comprehensive case study that showcases the customer journey for a hotel booking platform dedicated to corporate travel. This study delves into the key stages of the customer journey, highlighting the most effective campaigns and their corresponding success metrics for each stage. DOWNLOAD HERE
The playbook I'm sharing with you zooms in on the most critical elements of a lifecycle strategy and provides a simple and coherent framework by looking at the business challenges we're trying to solve, the competitive landscape, understanding the target audience, what channels of communication we should use and how, and what the right MarTech stack looks like. DOWNLOAD HERE
Optimize your app's success and boost your app's visibility to drive downloads with this ASO Best Practices document. Learn proven strategies to improve your app's discoverability, attract users, and stay ahead of industry trends. DOWNLOAD HERE